Google Profile Healthcare Categories

Written By: Andre Perreault

One of the common missed opportunities we see in many healthcare provider Google Profiles is that most fail to capitalize on adding relevant categories. Google uses categories to determine when you should appear in local search results. They are one of the easiest ways to attract new patients looking for treatments.

Below you’ll find a complete list of these categories. Google allows medical providers up to nine of them so go deep and start attracting more health seekers. Contact us to get the entire list.

Google Business Profile Category Search Volume
Abortion clinic 17000
Acupuncture clinic 700
Acupuncture school 1200
Acupuncturist 5600
Adaptive sports center 50
Addiction treatment center 3100
Adult day care center 1300
Aged care 1500
Alcoholism treatment program 2000
Allergist 16000
Ambulance service 450
Anesthesiologist 143000
Animal hospital 19000
Applied behavior analysis therapist 600
Assisted living facility 13000
Audiologist 42000
Ayurvedic clinic 100
Bariatric surgeon 1300
Biochemistry lab 200
Biofeedback therapist 100
Blood bank 7200
Blood donation center 1400
Blood testing service 8900
Bonesetting house 150
Cancer treatment center 1100
Cardiologist 82000
Cardiovascular and thoracic surgeon 70
Child health care center 250
Child psychiatrist 3700
Child psychologist 12000
Childbirth class 250
Children Policlinic  
Children’s hospital 51000
Chinese medicine clinic 150
Chinese medicine store 90
Chiropractor 177000
Community health center 8300
Cosmetic dentist 44000
Cosmetic surgeon 1400
Counselor 67000
Craniosacral therapy 34000
Deaf service 10
Dental clinic 39000
Dental hygienist 35000
Dental implants periodontist 1000
Dental implants provider 800
Dental laboratory 450
Dental radiology 350
Dentist 243000
Denture care center 350
Dermatologist 111000
Diabetes center 500
Diabetes equipment supplier 150
Diabetologist 600
Diagnostic center 2800
Dialysis center 4100
Disability equipment supplier 20
Disability services and support organization 60
Doctor 160000
Domestic abuse treatment center 40
Doula 76000
Electrolysis hair removal service 60
EMDR psychotherapist 60
Emergency room 36000
Endocrinologist 239000
Endodontist 98000
Endoscopist 150
Family planning center 200
Family planning counselor 10
Fertility clinic 6300
Fertility physician 150
First aid station 400
Free clinic 1700
Gastroenterologist 126000
Gastrointestinal surgeon 300
Genealogist 2900
General hospital 283000
General practitioner 7400
Gestalt therapist 250
Government hospital 150
Gynecologist 112000
Hair replacement service 1600
Hair transplantation clinic 700
Hand surgeon 2900
Head and neck surgeon 450
Health consultant 1100
Health counselor 200
Health resort 600
Health spa 1500
Hearing aid repair service 250
Heart hospital 1800
Hematologist 52000
Hepatologist 14000
Herbalist 10000
HIV testing center 250
Holistic medicine practitioner 900
Homeopath 1000
Homeopathic pharmacy 250
Hospice 126000
Hospital 98000
Hospital department 50
Hospital equipment and supplies 100
Hypnotherapy service 150
Immunologist 11000
Infectious disease physician 600
Internal medicine ward 70
IV therapy service 250
Kinesiologist 3200
Kinesiotherapist 900
Laboratory 25000
Lactation service 30
Laser hair removal service 1400
Lasik surgeon 1200
Local medical services 40
Lymph drainage therapist 50
Mammography service 150
Massage therapist 24000
Maternity hospital 450
Medical billing service 1200
Medical book store 30
Medical Center 8500
Medical certificate service 30
Medical clinic 6200
Medical diagnostic imaging center 350
Medical equipment manufacturer 200
Medical equipment supplier 500
Medical examiner 9800
Medical group 1700
Medical laboratory 5100
Medical lawyer 3000
Medical office 3200
Medical school 13000
Medical spa 12000
Medical supply store 26000
Medical technology manufacturer 800
Medical transcription service 500
Medicine exporter 20
Men’s health physician 60
Mental health clinic 2500
Mental health service 1600
Midwife 39000
Military hospital 250
MRI center 200
Naturopathic practitioner 500
Neonatal physician 400
Nephrologist 60000
Neurologist 124000
Neurophysiologist 4800
Neuropsychologist 24000
Neurosurgeon 42000
Nurse practitioner 119000
Nursery school 1400
Nursing agency 5200
Nursing association 150
Nursing home 35000
Nursing practice 500
Nursing school 25000
Nutritionist 35000
Obstetrician-gynecologist 2500
Occupational health service 1400
Occupational medical physician 1000
Occupational safety and health 500
Occupational therapist 46000
Oncologist 72000
Ophthalmologist 223000
Ophthalmology clinic 250
Optician 29000
Optometrist 187000
Oral and maxillofacial surgeon 1400
Oral surgeon 45000
Oriental medicine clinic 60
Oriental medicine store 10
Orthodontist 157000
Orthopedic clinic 1600
Orthopedic shoe store 450
Orthopedic supplies store 20
Orthopedic surgeon 53000
Orthoptist 1000
Orthotics & prosthetics service 200
Osteopath 20000
Otolaryngologist 34000
Otolaryngology clinic 800
Pain control clinic 400
Pain management physician 700
Parapharmacy 50
Paternity testing service 4900
Pathologist 39000
Patients support association  
Pediatric cardiologist 4100
Pediatric clinic 1400
Pediatric dentist 92000
Pediatric dermatologist 4800
Pediatric endocrinologist 5600
Pediatric gastroenterologist 6100
Pediatric hematologist 1400
Pediatric nephrologist 700
Pediatric neurologist 5700
Pediatric oncologist 2000
Pediatric ophthalmologist 6900
Pediatric orthopedic surgeon 1800
Pediatric pulmonologist 2600
Pediatric rheumatologist 1700
Pediatric surgeon 4300
Pediatric urologist 2500
Pediatrician 100000
Perinatal center 300
Periodontist 99000
Permanent make-up clinic 350
Pharmaceutical company 1300
Pharmaceutical lab 150
Pharmaceutical products wholesaler 50
Pharmacy 186000
Physiatrist 26000
Physical examination center 300
Physical fitness program 5900
Physical rehabilitation center 600
Physical therapist 56000
Physical therapy clinic 13000
Physician assistant 55000
Physician referral service 150
Physiotherapy equipment supplier 150
Plastic surgeon 13000
Plastic surgery clinic 700
Pregnancy care center 600
Private hospital 500
Proctologist 37000
Prosthodontist 24000
Psychiatric hospital 12000
Psychiatrist 208000
Psychoanalyst 3100
Psychologist 78000
Psychomotor therapist 40
Psychoneurological specialized clinic 10
Psychopedagogy clinic 10
Psychosocial therapist 2300
Psychosomatic medical practitioner 20
Psychotherapist 21000
Public medical center 10
Pulmonologist 78000
Radiologist 49000
Radiotherapist 100
Reflexologist 600
Registered general nurse 600
Rehabilitation center 13000
Reiki therapist 350
Reproductive health clinic 100
Rheumatologist 106000
Senior citizen center 1600
Sexologist 3000
Skin care clinic 2100
Sleep clinic 2000
Social worker 35000
Spa and health club 40
Specialized clinic 40
Specialized hospital 150
Speech pathologist 20000
Sperm bank 14000
Sports massage therapist 1500
Sports medicine clinic 1100
Sports medicine physician 5800
STD clinic 2000
STD testing service 600
Surgeon 38000
Surgical center 900
Surgical oncologist 2700
Surgical products wholesaler 10
Surgical supply store 500
TB clinic 150
Thai massage therapist 80
Transplant surgeon 400
Travel clinic 5500
University hospital 12000
Urologist 93000
Urology clinic 500
Vascular surgeon 9900
Venereologist 200
Veterans hospital 1100
Veterinarian 89000
Veterinary pharmacy 700
Walk-in clinic 6600
Weight loss service 6300
Wellness center 16000
Wellness hotel 350
Wellness program 2700
Women’s health clinic 2900
X-ray lab 150

 


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