Pero SEO Testimonials – Scott Tajima

I’m the Executive Director, Digital & Growth Marketing for Children’s Hospital Los Angeles. We are an academic medical center that is ranked as the top pediatric hospital on the West Coast and specialize in providing complex care to children in Southern California and neighboring markets.

We hired Pero SEO to assist with building an SEO strategy from scratch. Before my arrival at CHLA, there was hardly any attention placed on the website and digital marketing in general. There was absolutely no attention paid to search engine optimization. With that in mind, I needed to bring on an experienced partner to help with all facets of SEO including technical audits, content optimization, and anticipating trends within the industry. My goal was simple. I wanted CHLA to compete with the top, nationally ranked children’s hospitals as it relates to organic search.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The first step was to conduct an entire website audit so that I could understand exactly what I was dealing with so that I could create a multi-year road map for our SEO strategy. A major deciding factor for me was bringing on a partner who could make my life easier and was extremely knowledgeable. Pero SEO was the exact partner I was looking for. Keep in mind that I was also in the process of growing my internal team at this time (I only had a team of three and we are now a team of 17 in about two years’ time). Initially, we focused on low-hanging fruit that didn’t require a ton of development resources. We addressed technical and internal linking issues and set up Google Search Console. The first year was all about setting up the basics and foundation so that we could implement more sophisticated and involved strategies once my team was built out. After I hired my internal team, things really took off where Pero SEO provided strategic content recommendations and had us begin to prepare for GEO. We have worked with about four or five different team members of Pero SEO including their founder, Andre, and a team that consists of project managers, content specialists, etc.

Describe their project management style, including communication tools and timeliness. What did you find most impressive or unique about this company?

We have been seeing some amazing results with our GEO progress and currently have over 2,000 AI overviews thanks to the strategic content recommendations provided by their team. The technical issues that they helped us resolved resulted with a significant increase in our Core Web Vitals score. Most recently, we’ve been testing out different recommendations to our blog content (ex: adding videos) and almost a 50% increase in just one week with one of our blog posts. Pero SEO is a very easy group to work and communicate with. They are very reachable and are extremely accountable. At times, I feel frustrated for them because they move extremely fast and we are like any other healthcare organization and can be very slow to move. However, they are extremely understanding and are always seeing how they can support with communication of strategy and results. What I find most impressive about Pero SEO is their overall strategic approach. I’ve been in SEO for over 15 years, and I was impressed from the first time I met Andre and his team. It’s clear that they are subject matter experts and really care about the success of their clients. I’m extremely grateful to have a trusted and talented partner in Pero SEO. I would highly recommend their company and services to any organization looking to compete in the crazy landscape of the internet.

Scott Tajima

Executive Director, Digital & Growth Marketing | Marketing & Communications Department
Children’s Hospital Los Angeles

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