What We Do

SEO affects the performance of every single element of an online presence, from paid search and geo-targeting to social media campaigns and thought-leadership efforts.

SEO is the one single digital strategy that, when done well, will make all of your other efforts work harder.

At Pero SEO, we know that SEO is more than keywords and technical fixes. We are a comprehensive turnkey agency that can help your clients reach their online goals by taking an all-around approach.

Technical fixes are but a tiny fraction of the ways a site can improve its search engine performance, which is why our site audit won’t be limited to the technical aspects of your or your client’s site. When we say comprehensive audit, we mean it.

Our site audit takes a deep dive into ALL the aspects that affect its Google rankings and appearance in high-value search engine results page (SERP) opportunities, like Google Shop, map packs, “people also ask,” and overall real estate imprint on the branded and non-branded searches.

Having a robust content strategy means understanding the intent of the searcher and answering that intent in a way that engages the visitor, compels him or her to visit other areas of your site, and keeps him or her on your site for more than a minute.

We use a combination of hard data, machine learning (AI), competitive and audience insights to help you develop the exact right content that will reach your particular target anywhere on his or her digital journey.

When your website’s content is structured properly, search engines can actually read and understand it. Your website is then rewarded by the appearance of the latest “rich snippets,” like “People also ask,” company FAQs, knowledge graphs, reviews, top stories, Google shop, and other opportunities.

Not only will users get immediate answers about your products and services, but these rich snippets also functionally minimize your competition’s online visibility. As such, your brand becomes the de facto thought leader among competitors. It is a win-win-win for your business, your growth, and your customers, and we can help you get there.

When it comes to near me searches, even the strongest brands often struggle for local visibility. Pero SEO, Inc. excels at ensuring your upmost visibility in map-pack results. We leverage local listings and pages to maximize the amount of search terms and business categories your business appears for. When a searcher has only seconds to make their decision, we ensure you are top of mind.

SEO has the highest ROI of any ecommerce marketing campaign, period. So why are most online shops are put together with little to no consideration of search engines and the people who use them? It’s guaranteed to drive more qualified traffic to your ecommerce site than paid search and paid social media combined, and it’s free. What’s not to like?

We will use every opportunity that search engines give us to highlight your products and services ahead of your competitors’. And we’re not talking just Google Shop. Through technical attention to your site and content optimization, we can help your goods get more attention from any number of commerce sites, like Amazon, eBay, and all the others.

At a party, are you more likely to trust a stranger that randomly walks up to for a chat, or someone who has been introduced and vouched for by a trusted friend? You’ll go with your friend’s friend, right? Well, it’s the same for search engines. A backlink from a trusted site is essentially a seal of approval that let’s Google know you’re safe.

We can work either with your PR agency or internally to develop a backlink outreach program that is specifically designed to earn links from the types of sites that will enhance your sites EAT (Expertise, Authority, and Trust) scores. That way Google and other search engines will recognize you as the real deal.